Hogar Noticias Los juegos Freemium resultan exitosos: el 82% de los jugadores realizaron compras dentro del juego

Los juegos Freemium resultan exitosos: el 82% de los jugadores realizaron compras dentro del juego

Autor : Brooklyn Actualizar : Jan 07,2025

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases Un nuevo informe conjunto de Comscore y Anzu revela información fascinante sobre los hábitos, preferencias y tendencias de gasto de los jugadores estadounidenses. El estudio, titulado "Informe sobre el estado de los juegos de 2024 de Comscore", examina el comportamiento de los juegos en varias plataformas y géneros.

El auge de los juegos Freemium y las compras dentro de la aplicación

Un hallazgo sorprendente es que una mayoría significativa (82%) de los jugadores estadounidenses realizaron compras dentro del juego en títulos freemium el año pasado. Este modelo de negocio, que combina el acceso gratuito con funciones de pago opcionales, ha demostrado ser increíblemente exitoso. Los juegos freemium, como Genshin Impact y League of Legends, ofrecen a los jugadores una experiencia básica gratuita y, al mismo tiempo, brindan oportunidades para comprar contenido adicional, como artículos virtuales o mejoras.

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases

La popularidad del modelo freemium, especialmente en los juegos móviles, es innegable. Maplestory, lanzado en Norteamérica en 2005, suele citarse como pionero de este enfoque. Su éxito allanó el camino para la adopción generalizada de compras dentro del juego por parte de desarrolladores y plataformas como Google, Apple y Microsoft.

La investigación de la Universidad Corvinus sugiere que el atractivo del modelo freemium se debe a factores como la utilidad, la autoexpresión, la interacción social y el juego competitivo. Estos elementos alientan a los jugadores a gastar dinero para mejorar su experiencia, acceder a contenido nuevo o evitar anuncios.

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases

El director comercial de Comscore, Steve Bagdasarian, enfatiza la importancia del informe, destacando el impacto cultural de los juegos y el valor de comprender el comportamiento de los jugadores para las marcas. Los crecientes costos de desarrollo de juegos también son un factor, como señaló Katsuhiro Harada de Tekken, quien explicó que las compras dentro del juego para Tekken 8 contribuyen directamente al presupuesto de desarrollo del juego.

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