inZOI Hits 1 Million Sales in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest life simulation game from Krafton, has achieved a remarkable milestone by selling 1 million copies within its first week on the market. This is the fastest sales record ever for a game published by the South Korean giant, underscoring the immense popularity and anticipation surrounding this title.

Launched in Early Access on PC via Steam on March 28, inZOI quickly captured the gaming community's attention. Despite an early controversy where players discovered they could harm children in-game, which Krafton promptly addressed as an "unintended bug" and patched out, the game has maintained a 'very positive' user review rating on Steam. It also achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category and reaching the top of Steam's Global Top Sellers List by revenue just 40 minutes after its release.

The game's in-game user-generated content platform, Canvas, has been equally successful, boasting over 1.2 million participants and more than 470,000 pieces of content uploaded on launch day alone.

IGN's Early Access review of inZOI awarded it a 6/10, praising its visual appeal and ambition but noting a lack of depth at launch. Krafton credits its pre-launch promotional efforts and active community engagement as key factors in building trust and momentum leading up to the release. The inZOI global showcase and demo build were particularly successful in generating interest.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to players worldwide, emphasizing Krafton's commitment to ongoing communication and development to establish inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton plans to enhance inZOI with future updates that will include mod support and new cities. All updates and DLC will be available for free until the game's full release. In response to player feedback, Krafton is committed to quickly addressing reported issues through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and admits to navigating some challenges in optimizing communication with its players.