Dying Light's $386K Collector's Edition Fails to Sell in Decade

Years before launching its zombie survival game Dying Light, Techland announced an outrageously priced collector's edition. Despite a decade passing, not a single buyer emerged – and the developers couldn't be happier about it.

Techland never actually anticipated selling this extravagant package. As PR manager Paulina Dziedziak revealed to Insider Gaming, the edition served an entirely different strategic purpose.

"This was purely a publicity stunt crafted to generate media buzz through its absurd extravagance. We wanted to create pre-launch hype, and the strategy worked perfectly! Fortunately, nobody actually purchased it," she explained.

Had anyone paid the staggering £250,000 price tag (approximately $386,000 USD at the time), they would've received:

• Personalized in-game character model featuring the buyer's likeness
• Life-size statue of protagonist "Jump"
• Professional parkour training sessions
• Military-grade night vision equipment
• Fully-funded tour of Techland's studios
• Four autographed game copies
• Premium Razer gaming headset
• Custom-built zombie-proof survival shelter from Tiger Log Cabins

This clearly establishes My Apocalypse Edition as intentional marketing theater rather than a genuine product offering. Yet it begs an entertaining hypothetical: What if some eccentric millionaire had purchased it? Would Techland have actually constructed a functional apocalypse bunker? The gaming world may never get that answer.