ニュース ダイイングライトの38万6000ドルコレクターズエディション、10年間完売せず

ダイイングライトの38万6000ドルコレクターズエディション、10年間完売せず

著者 : Jack アップデート : Nov 27,2025

Dying Light 2 Collector Edition Controversy

ゾンビサバイバルゲーム『Dying Light』を発売する数年前、Techlandは法外な価格のコレクターズエディションを発表しました。10年が経過したにもかかわらず、購入者は一人も現れませんでした。そして開発者はこのことをこれ以上なく喜んでいます。

Techlandは実際にはこの豪華すぎるパッケージが売れることを全く予想していませんでした。広報担当のPaulina DziedziakがInsider Gamingに明かしたように、このエディションは全く異なる戦略的目的を果たしていたのです。

「これは純粋に、その荒唐無稽な豪華さを通じてメディアでの話題を生み出すために仕組まれた宣伝戦略でした。発売前の話題を作りたかったのです。そしてこの戦略は完璧に機能しました!幸運なことに、実際に購入した人は誰もいませんでした」と彼女は説明しました。

もし誰かがこの驚愕の25万ポンド(当時のレートで約38万6000米ドル)の価格を支払っていたならば、その人物は以下の特典を受け取っていたでしょう:

  • 購入者の似顔絵をあしらったパーソナライズされたゲーム内キャラクターモデル
  • 主人公「ジャンプ」の等身大像
  • プロによるパルクールトレーニングセッション
  • 軍用規格のナイトビジョン装置
  • Techlandスタジオへの完全費用負担付きツアー
  • 署名入りゲームソフト4本
  • 高級Razer製ゲーミングヘッドセット
  • Tiger Log Cabins製のカスタムビルド・ゾンビ対策サバイバルシェルター

これにより、「My Apocalypse Edition」が真摯な製品提供というよりも、意図的なマーケティングの演出であったことが明らかです。しかし、これは愉快な仮説を生み出します:もしどこかの風変わりな大富豪がこれを購入していたら?Techlandは実際に機能する終末論用バンカーを建設したでしょうか?ゲーム業界はその答えを永遠に知ることはないかもしれません。

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