Coperni FW25: Fashion Meets Gaming Culture Boldly

Coperni's Fall/Winter 2025 show was a groundbreaking event that took place at the adidas arena in Paris, a venue traditionally used for esports competitions. The show ingeniously merged fashion with gaming culture, creating an experience that was both nostalgic and forward-looking. Instead of the typical front-row filled with influencers, celebrities, and press, Coperni opted for an innovative setup featuring 200 gamers seated in ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.

This unique approach transformed the runway into a vibrant scene reminiscent of the '90s LAN parties, complete with technical details that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the setting, deeply influencing the FW25 collection itself, which offered a novel perspective on the synergy between technology and style.

The collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, adding a playful touch of handheld gaming nostalgia.

Gaming-inspired films also left a significant mark on the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, while the high slit seen in Alice's dress from Resident Evil (2002) was creatively reimagined in the opening look. These cinematic references enriched the collection, seamlessly blending digital worlds with real-life fashion.

Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is a testament to that. By focusing on gaming—a domain often dominated by men—the brand challenges traditional stereotypes and fosters greater inclusivity within the fashion industry.

Image: instagram.com

The show itself was not just about the clothes; it was a masterclass in generating viral moments. Shortly after the event, videos of the gamer-filled runway inundated social media, further solidifying Coperni's reputation for creating unforgettable spectacles.

This isn't the first time Coperni has left a lasting impact at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. In past years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the envelope, demonstrating that Coperni is more than just a fashion label—it's a cultural phenomenon.

image: instagram.com

With its FW25 collection, Coperni once again showcases its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is in question, the brand continues to innovate, blending creativity, technology, and storytelling into an experience that extends well beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again made a significant impact, cementing its role as a trailblazer in contemporary fashion.