Home News The Best Time to Buy a TV at a Decent Price in 2025

The Best Time to Buy a TV at a Decent Price in 2025

Author : Nova Update : Mar 05,2025

Maximize your TV investment with these smart shopping strategies! A new TV is a significant purchase, so avoid settling for inferior quality just to save a few dollars. This guide reveals the best times to buy a TV and secure the best deals, ensuring you get top-notch picture quality and longevity without breaking the bank.

While Black Friday and Cyber Monday are well-known for their discounts, several other periods throughout the year offer substantial savings on premium gaming and 4K TVs.

Your TV Budget?

$100$300$500$1,000$1,500$2,000+AnswerSee ResultsOptimal Times to Purchase a Television

Black Friday and Cyber Monday

The post-Thanksgiving shopping frenzy extends into a multi-week November sales event. TVs often receive some of the year's deepest discounts, making it an ideal time to buy. Expect significant price reductions on both budget-friendly options (perfect for guest rooms or children's areas) and higher-end models released earlier in the year.

Black Friday's in-store deals still exist, but online shopping has become increasingly popular. While in-store deals can be tempting, online retailers often offer comparable or better prices with the added convenience of home delivery.

Cyber Monday mirrors Black Friday's deals but focuses on online retailers. Amazon frequently offers Prime Day-like sales, featuring limited-time, low-stock TV deals. Other major retailers like Best Buy and Walmart participate in Cyber Monday, both online and in-store.

Pre-Super Bowl Sales

The weeks leading up to the Super Bowl (typically mid-January to early February) often present excellent TV deals. Retailers restock after the holiday sales, leading to increased availability and competitive pricing. Older models typically receive the deepest discounts, but deals on newer models are also common. Expect to see significant savings on large-screen TVs. January also marks the announcement of new models at CES, prompting retailers to clear older inventory.

Springtime Savings

March through Memorial Day weekend is when many manufacturers release their latest TV models. This often results in discounts on previous-year models as retailers make room for the new lineup. Since the changes between model years are often minimal, purchasing the previous year's model can be a cost-effective strategy.

Amazon Prime Day

Initially an Amazon-exclusive mid-July sale, Prime Day has expanded to include participation from other retailers. Walmart and Best Buy often offer competing deals, sometimes even matching Amazon's prices. Prime Day typically lasts a few days and is exclusive to Prime members. Expect deep discounts, comparable to Black Friday and Cyber Monday, but primarily on older models.

Prime Day vs. Black Friday?

Prime DayBlack FridayWhenever deals are available!AnswerSee Results### Holiday Weekend Deals

Long holiday weekends (Presidents' Day, Memorial Day, Fourth of July, Labor Day) frequently feature TV sales, although discounts may be less significant than during major sales events. Selection may also be more limited, but you can still find decent deals.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyUnderstanding TV Release Cycles

Knowing the TV release cycle is crucial for maximizing savings. Manufacturers typically announce new models at CES in January, with releases beginning around March. This leads to discounts on older models as retailers clear inventory. The best deals on the newest models usually appear around Black Friday and Cyber Monday.

Prominent TV Brands and New Releases

Major TV brands release updated models annually. Here's a summary:

Samsung

Samsung focuses on higher-end models, with limited budget-friendly options. New models offer incremental upgrades over previous years, focusing on improved brightness, mini-LED and QD-OLED backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI features and enhanced "Brightness Booster Ultimate" technology. Gamers will appreciate the G5's 4K 165Hz variable refresh rate.

Hisense

Hisense continues its strong performance with its 2025 lineup. Higher-end ULED models now offer a 144Hz refresh rate, and the 136" MicroLED TV is a standout large-screen option.

Vizio

Vizio made minor improvements in 2024, adding features and enhancing LED performance. The P-series has been discontinued, leaving the M-series (mid-range) and V-series (budget-friendly) as options. The D-series offers affordable 1080p models.

TCL

TCL significantly updated its lineup in 2024, introducing the Q- and S-series, with the QM8 as its flagship. At CES 2025, TCL announced the QM6K Mini LED TV.

Roku

Roku expanded into its own line of Roku TVs in 2024, offering various models with a focus on streaming. The Roku Plus models include the Voice Remote Pro, while the Roku Select models feature a basic voice remote.