GameStop's Viral Switch 2 Stapler Auction Hits $100K

GameStop is auctioning its notorious stapler responsible for damaging multiple consoles during the Nintendo Switch 2 launch. Proceeds from the sale will benefit Children’s Miracle Network Hospitals, with bids already exceeding $100,000.

In addition to the stapler and a certificate of authenticity, the eBay listing includes the first refurbished Switch 2 console whose screen was stapled—now fully functional—along with its original punctured box.

"While regrettable, we hope this incident can make a positive impact," said GameStop CEO Ryan Cohen. The winning bidder will also receive Cohen’s underwear, as promised if the auction surpassed $100K.

The retailer made headlines last month after customers reported their Switch 2 screens were stapled by an employee attaching receipts to the packaging.

GameStop replaced the damaged consoles, most from a Staten Island store, and later turned the mishap into a viral marketing campaign promoting new Switch 2 stock.

Beyond the stapler mishap, some fans argue Nintendo should reinforce its Switch 2 packaging. The console’s screen currently rests against thin cardboard with only a flimsy plastic sleeve for protection. IGN reached out to Nintendo regarding possible packaging updates but received no response.

The infamous Switch 2 Stapler is now available for auction. Proceeds benefit Children’s Miracle Network Hospitals.https://t.co/n7LMqFzKjz pic.twitter.com/XPqjijM1WE

— GameStop (@gamestop) July 9, 2025

If this reaches six figures I will include my underwearhttps://t.co/RCUlyiVpfa

— Ryan Cohen (@ryancohen) July 9, 2025

GameStop's certificate brands the stapler an "authentic relic from the 'Staplegate' incident," detailing its role in hastily stapling receipts to Switch 2 boxes in a moment of misplaced enthusiasm. (In truth, it damaged numerous consoles.) The listing highlights its "authentic wear" and retirement from service, cementing its status as a retail legend born from one impulsive act.

As of now, the highest bid for the stapler has reached $108,895.