Pokemon recognized as the most influential entertainment brand in Japan in 2024

GEM Partners, a marketing agency, has released the results of a major survey evaluating brand reach across seven media platforms in Japan. The annual ranking reveals Pokémon as the leading brand, achieving a remarkable reach score of 65,578 points.

This "reach score" is a proprietary metric calculated by the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey encompassed 100,000 Japanese respondents aged 15 to 69, conducted monthly.

Pokémon's dominance is particularly evident in the App Games category, where it secured 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributing to its high reach were 11,619 points from Home Video and 2,728 points from the Video category. Strategic collaborations, such as the partnership with Mister Donut, and the rising popularity of collectible card games also played a significant role in expanding Pokémon's reach.

The Pokémon Company's 2024 financial report substantiates this impressive brand performance, showcasing sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as one of Japan's most successful and rapidly expanding brands.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. The Pokémon Company, established in 1998, manages the brand's operations collaboratively through its three founding partners: Nintendo, Game Freak, and Creatures.