Flexion and EA Partner to Expand Hit Mobile Games to New App Stores

The partnership between Flexion and EA marks another significant step in bringing EA's mobile game catalog to alternative app stores, increasing accessibility for users who don't rely on Google Play or the iOS App Store. This move reflects a broader shift among major publishers, recognizing the potential of distributing games beyond the traditional confines of Apple and Google.

Alternative app stores have been a hot topic, especially since regulatory changes in regions like the EU compelled Apple to open its ecosystem to third-party platforms. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding this effort with EA's mobile back-catalogue.

You might be wondering what this means for you. Traditionally, the primary options for mobile game distribution have been the iOS App Store and Google Play. However, with recent legal battles leading to the relaxation of anti-competitive practices, there's a growing trend towards alternative app stores. For gamers, this opens up new opportunities, with many of these platforms offering enticing incentives to attract users.

For instance, consider the Epic Games Store, which is known for its free game program. While the platforms Flexion is working with might not offer free games, they are likely to provide more flexible policies compared to the stringent rules of Apple and Google.

Looking ahead, EA's involvement is particularly telling. As one of the gaming industry's giants, known for acquiring smaller developers, their move towards alternative app stores signals a strong trend that other companies might follow. While we don't yet know which specific EA titles will be available on these new platforms, possibilities include popular games like Diablo Immortal and other titles from the Candy Crush series.