Home News Candy Crush, Makeup Mastermind Pat McGrath Collaborate on Cosmetic Line

Candy Crush, Makeup Mastermind Pat McGrath Collaborate on Cosmetic Line

Author : Riley Update : Feb 25,2025

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration

Candy Crush Saga, a mobile gaming giant, is expanding its reach beyond the digital realm with a surprising new partnership. The iconic game is teaming up with renowned makeup artist Pat McGrath to launch a line of Candy Crush-themed cosmetics. This isn't just any product launch, however; three lucky online customers will receive a $10,000 diamond ring!

The collaboration marks a first-of-its-kind venture into the beauty industry for Candy Crush. Expect to see a range of Candy Crush-inspired lipsticks, glosses, and nail polishes hitting shelves soon. But the real highlight is the inclusion of three $10,000 diamond rings, randomly inserted into online orders.

A picture of bejewelled cosmetic packaging with red and gold stripes

A Diamond-Encrusted Surprise

This marketing strategy is a refreshing throwback to simpler times, foregoing influencer collaborations in favor of a bold, unexpected giveaway. The announcement itself is sure to generate excitement and buzz.

The move highlights the evolution of gaming merchandise, showcasing a significant leap from basic t-shirts to high-end diamond jewelry.

Beyond Candy Crush

If the Candy Crush cosmetics don't appeal to you, consider revisiting classic gaming experiences. For a challenging retro platformer, check out Jump King, which received rave reviews from our contributor, Will Quick. It's a great way to test your skills and enjoy a simpler form of entertainment. The new Candy Crush cosmetics line launches February 27th.