The Biggest Upcoming Sales Events of 2025

While Black Friday remains the undisputed champion of retail sales, numerous other seasonal events have emerged as formidable contenders in recent years. With retailers vying for customers throughout 2025, savvy shoppers can already find excellent deals on tech, video games, and countless other products.

To help you maximize your savings in 2025 and beyond, we've compiled a calendar of major upcoming sales events. Plan your shopping strategy accordingly, whether you prefer the thrill of in-store hunts or the convenience of online browsing.

1. Valentine's Day Sales (Now–February 14): While not traditionally a shopping holiday, Valentine's Day fuels a surge in gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These early sales often offer the year's best prices so far.

See the latest deals:

LEGO Botanicals Orchid
$49.99 $39.99 (20% off) at Amazon

LEGO Icons Flower Bouquet
$59.99 $47.99 (20% off) at Amazon

LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet
$59.99 $47.96 (20% off) at Amazon

2. Presidents' Day Sales (February 13–17): This federal holiday sparks sales beginning the week prior. Expect discounts on mattresses, clothing, laptops, and PCs, along with potential sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15): While not a holiday, Tax Day often sees retailers offering discounts to capitalize on tax returns. Look for deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4): "May the Fourth Be With You" translates into discounts on Star Wars merchandise: LEGO Star Wars sets, movie collections, board games, and collectibles. Gamers can also find discounted Star Wars games.

5. Mother's Day Sales (May 8–11): Similar to Valentine's Day, expect discounts on gifts like flowers, jewelry, watches, and chocolates, with potential deals on other items as well.

6. Memorial Day Sales (May 22–26): This three-day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy participating. Sales typically start the week before.

7. Dads and Grads Sales (June 1–15): This sales mashup combines Father's Day and graduations, offering discounts on TVs, laptops, PCs, furniture, and more. An excellent time for electronics deals before summer sales begin.

8. 4th of July Sales (July 1–6): Another three-day weekend sale with discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, clothing, sporting equipment, and grills.

9. Prime Day (Mid-July): Amazon's massive sale now rivals Black Friday, with many other retailers offering competing deals. Expect discounts on a wide range of products. Based on 2024, expect July 15-16, but other retailers may vary.

10. Labor Day Sales (August 25–September 1): Another three-day weekend sale with discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, outdoor gear, and more. Sales usually begin the week prior.

11. October Prime Day Sales (Mid-October): Amazon's fall sale (often called "Prime Big Deal Days") competes with Black Friday deals. Expect this to occur in the second week of October for a couple of days.

12. Black Friday Sales (November 1–30): The biggest shopping event of the year, with discounts across all categories and retailers. Expect deals to start appearing shortly after October Prime Day, with peak deals on Thanksgiving and Black Friday itself (November 28th).

13. Cyber Monday Sales (November 30–December 5): Online-focused sales often overlapping with Black Friday, extending through Cyber Week.

14. Green Monday Sales (December 8–23): eBay's creation, offering a final push of pre-Christmas sales. Often extended until Christmas Eve.

15. New Year's Sales (December 26–January 1): Post-Christmas sales offering deals on returned gifts and older tech models. Often good for TVs and gaming monitors.