Apple to Pre-Install New Gaming App on Devices

Apple is reportedly developing a dedicated gaming application focused entirely on games.

A recent Bloomberg report corroborates rumors from late last year suggesting the tech giant aims to position itself as a "leader in the market" for both gamers and developers. The report also indicates more details will be revealed when the app is officially announced at Apple's Worldwide Developers Conference on June 9.

The company allegedly plans to pre-install this application on all its new smart devices, including Apple TV, later this year. Similar to Steam on PC, the app is expected to function as a central launcher for all games, integrating achievements, leaderboards, chat features, and other activities, ultimately replacing the existing Game Center. Bloomberg further suggests a Mac version will be available, allowing users to access games downloaded from outside the App Store.

Although Apple has declined to comment on the rumors, the company has acquired RAC7 Games, the developer behind Sneaky Sasquatch, which may hint at its growing focus on gaming.

While Apple may not be synonymous with game development, its devices certainly are. The iPhone is the most widely used device for gaming globally, with roughly two-thirds of App Store revenue generated from premium games and in-game purchases. However, sources cited by Bloomberg indicate that the new app is unlikely to change the perception among high-end gamers and developers that Macs still "leave a lot to be desired compared with Windows computers" when it comes to gaming performance.

The new gaming app is expected to launch alongside the next iOS update, anticipated around September.

If you're curious about the games available through Apple Arcade's premium subscription service, we have a complete guide for you.

Apple is currently involved in a legal dispute with Epic Games, the creator of Fortnite, over both the future of the popular battle royale game on iOS and Apple's broader revenue model for gaming. Last week, IGN reported that Fortnite's return to iPhones and iPads quickly propelled it to the top of the App Store charts—at least in the U.S., where it became available again.

Fortnite was removed from the iPhone App Store globally in 2020 after Epic Games intentionally implemented its own payment system, bypassing Apple's standard 30% commission. After five years and an estimated $1 billion in lost revenue, Fortnite has finally returned—and its alternative payment system remains active.