Best Laptop Deals in 2025: When to Buy

Laptops can be a significant investment, but you can mitigate the cost by timing your purchase wisely. Even if you're eyeing the latest and greatest models in 2025, there are strategic times throughout the year when you can snag a deal. With President's Day sales approaching, here's a breakdown of the best times to buy a new laptop annually.

For the Best Time to Buy a Laptop in 2025, Keep in Mind:

• Big Sales Events: Black Friday, Cyber Monday, Prime Day
• Back to School Timing
• New Hardware Releases

Black Friday / Cyber Monday

Black Friday and Cyber Monday are prime times to purchase a laptop. Beyond the doorbuster deals, these events coincide with the release cycle of new laptop hardware, typically in early January or around October. This timing results in significant discounts on models that are now one generation old, particularly post-CES (Consumer Electronics Show). For instance, MacBooks often see deep discounts shortly after new models are unveiled.

Retailers like Amazon and Best Buy use these sales to clear out inventory for newer products, offering you the chance to save 20-30% on a slightly older model. Black Friday falls on November 28 in 2025, with deals starting as early as late October, following Amazon's October Prime Day.

Amazon Prime Day

Amazon's Prime Day, typically held in mid-July, offers another opportunity for laptop deals. While these deals may not be as substantial as those during Black Friday, they're perfect for finding affordable Chromebooks, which are already budget-friendly. Prime Day in 2025 is expected to occur around the same time as last year.

October Prime Day

Amazon's second Prime Day in October mirrors the summer event, with similar discounts available before the holiday rush. Although laptop deals are less abundant than during Black Friday, it's still a good time to find a budget-friendly laptop in the fall.

Other Sales Events

In addition to the well-known Black Friday and Prime Day, other holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature laptop discounts. Retailers such as Best Buy have announced sales for President's Day, making it a worthwhile time to look for deals.

If You Want the New Hotness

For those seeking the latest technology, keep an eye on announcements from Nvidia, Intel, or AMD. New laptop hardware, including AI assistants and Mini-LED displays, was highlighted at CES 2025. If you're interested in gaming laptops, Razer's new RTX 5090 lineup is particularly noteworthy. For ongoing deals, our year-round coverage on gaming laptop deals can help you stay informed.

Ultrabooks with Intel's U-series processors can be released unpredictably, so staying updated with tech news and rumors is beneficial if you're after the newest models.

New Hardware Can Lower Prices, Kind of

The release of new laptop hardware often leads to price drops on last-generation models. While it might feel like settling for a year-old laptop, the performance difference between generations is typically minimal. For example, moving from 13th-gen to 14th-gen Intel processors won't significantly impact everyday tasks. Buying a slightly older model at a reduced price, especially when new hardware is released, is a smart strategy. This approach applies to MacBooks as well, where you can find deep discounts on used marketplaces when new models are released.

Top Affordable Laptops to Choose From Right Now

If waiting for sales or new releases isn't your preference, consider these budget-friendly options from our laptop buying guides:

Dell XPS 13

If you don't want to splurge on a MacBook, the Dell XPS 13 is an excellent alternative.

$999.00 See it at Dell

ASUS TUF Dash 15

For a gaming laptop under $2,000, the ASUS TUF Dash 15 is a budget-friendly choice.

$1,149.99 See it at Amazon

Microsoft Surface Pro 9

The Microsoft Surface Pro 9, particularly with the ARM-based SQ 3 processor, is one of the best detachable laptops available.

$1,399.99 See it at Best Buy

Apple MacBook Air M2

The Apple MacBook Air (2022) with the M2 chip is an ideal choice for everyday use.

$1,665.00 See it at Amazon