Keanu Reeves hires firm to remove fake TikTok, Meta accounts

Keanu Reeves, the beloved star of John Wick and The Matrix, reportedly spends thousands monthly with digital protection firm Loti to combat impersonation across platforms like TikTok and Meta. According to The Hollywood Reporter, the actor's team files tens of thousands of takedown requests annually.

The Prime Target for Online Scammers

Reeves—known for his blockbuster roles and lack of official social media—has become one of the internet's most impersonated celebrities. Scammers exploit his mystique, creating deepfakes and fake accounts that promote scams, endorse fraudulent products, or even manipulate victims into sending money.

Generative AI has worsened the issue, making impersonations increasingly convincing. Fake accounts often impersonate Reeves in political propaganda or financial schemes, capitalizing on his trustworthy reputation.

A Growing Celebrity Concern

Reeves isn't alone in facing this digital threat. Tom Hanks called out an unauthorized AI dental ad in 2023, while Morgan Freeman debunked AI voice scams last year. Recently, Jamie Lee Curtis publicly appealed to Meta’s Mark Zuckerberg after failing to remove a misleading AI-generated ad.

Alexandra Shannon of CAA emphasized the urgency for regulations, noting rising alarm among artists over unauthorized AI use. As impersonation tactics evolve, celebrities increasingly rely on services like Loti to safeguard their digital identities.

For more on AI ethics and digital rights, explore related coverage on celebrity impersonation cases and tech accountability.