Hitman Franchise Celebrates Milestone, Surpasses 30 Million Players
Hitman: World of Assassination Reaches 75 Million Players, a Monumental Milestone for IO Interactive
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive player count encompasses those who downloaded the free starter pack and those who experienced the game through Xbox Game Pass during its two-year tenure on the service. This achievement solidifies Hitman: World of Assassination as potentially IO Interactive's most successful title to date.
It's important to note that World of Assassination isn't a single game but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive cleverly bundled the three titles into one comprehensive package, while still offering individual game purchases. This combined trilogy saw a relaunch on PC and consoles in January 2023, and later arrived on the Meta Quest 3 in September 2024.
On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's robust current business state. While specific breakdown of player contributions across the trilogy wasn't provided, it's likely Hitman 3 significantly boosted the overall player count, given its strong sales performance in various markets, outpacing its predecessor in regions like the UK.
Xbox Game Pass and the Free Starter Pack: Key Drivers of Success
The significant player count is largely attributed to the game's two-year availability on Xbox Game Pass (ending January 2024) and the readily accessible Free Starter Pack offered since the 2021 release. Free demos for the first two trilogy entries further broadened the game's reach.
Hitman on Hiatus: Future Projects Take Center Stage
While Hitman: World of Assassination continues to receive updates, including Elusive Targets, IO Interactive's current focus on the franchise appears limited. The studio is currently dedicated to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023 that aims to explore a fantastical setting beyond the studio's established expertise.
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