Genshin Minini Pop-Up Store Coming to NYC

The adorable Genshin minini series makes its US debut in New York City this January! Discover the exciting merchandise and exclusive goodies awaiting Genshin Impact fans.

Adorable Inazuma Characters: Get Your Minini!

The Genshin minini Line Friends Pop-Up Store opens its doors in New York's Line Friends Square at the New York Times Square Store from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini pop-up, following successful runs in Japan and South Korea in 2024.

Fans can snag a variety of merchandise featuring chibi versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma Genshin minini product lineup includes:

• Plush Doll ($25.95)
• Plush Keyring ($15.95)
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

Currently, items are only available in-store, with potential future online availability. Please note: Plush Dolls and Plush Keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS Collaboration

Beyond the minini, the pop-up store boasts a wide selection of Genshin Impact x Line Friends merchandise featuring characters like Alhaitham, Tighnari, Neuvillette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more.

This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in $42.95, 16in $44.95)
• Raiden Shogun Umbrella ($29.95)

Special gifts await shoppers! Spend over $10 USD for a Genshin Impact shopping bag, over $40 USD for a Genshin minini Paimon fan, and over $80 USD for a random Inazuma Lenticular Photo Card (excluding Paimon).

Strike a Pose: The Photo Zone!

Don't forget to capture memories at the pop-up's photo zone! Post your pictures to Instagram with relevant hashtags and tag @linefriends_us for a chance to win a limited-stock coupon redeemable in-game for 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals.

A cosplay photography event is also planned, with details to be announced.