Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary shutdown of Itch.io, allegedly caused by its brand protection software, BrandShield. Let's delve into Funko's response.

Funko Clarifies: No Full Platform Takedown Requested

Funko's official X (formerly Twitter) account addressed the situation, expressing their strong support for the indie gaming community. They confirmed that BrandShield flagged an Itch.io page mimicking a Funko Fusion development site, resulting in a takedown request. Crucially, Funko emphasized they did not request a takedown of the entire Itch.io platform and welcomed the platform's swift restoration.

Funko stated they are now in direct communication with Itch.io to resolve the matter and thanked the gaming community for their understanding.

Itch.io's Perspective: More Than a Simple Takedown

However, Itch.io's owner, Leaf, provided a more detailed account on Hacker News. He revealed the incident involved a "fraud and phishing report," not just a simple takedown request. This report was sent to both Itch.io's host and registrar, triggering an automated shutdown of the entire domain, despite Leaf's immediate action to rectify the problem. Leaf also noted, unmentioned in Funko's statement, that Funko's team contacted his mother.

For a comprehensive overview of the incident, refer to Game8's previous article on Itch.io's shutdown.