The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical art with the game's signature humor.

This isn't your average mobile game anniversary. The Battle Cats, known for its bizarre roster of ninja cats, fish cats, and even a "Gross Cat," continues to defy expectations. Its enduring popularity is a testament to its unique charm and surprisingly strategic gameplay.

The new commercials transport players to the Sengoku period, showcasing tactical battles alongside the game's iconic cat food cans. The campaign, titled "The Way of the Cat," is a collaboration with R/GA and promises cinematic visuals. The ads are so engaging, they might just make you want to "be the cat, become the cat"!

“Celebrating 12 years of The Battle Cats, we're thrilled to subvert expectations and highlight the game's strategic depth. Our partnership with R/GA honors our history while inviting new players to experience the excitement of tactical gameplay in a novel way," states Ponos' COO and Managing Director, Seiichiro Sano.

Need help optimizing your feline army? Check out our Battle Cats tier list!

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.