Avengers Director Joe Russo Says AI Was Used for Voice Modulation in Netflix Film The Electric State, Insists 'AI Is Best Suited Towards Creativity'

The Russo brothers' new Netflix film, The Electric State, has generated considerable buzz since its release, sparking debate about its use of AI, particularly in voice modulation. Joe Russo defended this use, stating it was a simple technique, accessible even to a ten-year-old familiar with TikTok. He acknowledged concerns surrounding AI but emphasized its potential, particularly in creative fields, while acknowledging its current limitations in mission-critical applications due to its "hallucinations."

This perspective contrasts with the views of many artists who see AI as antithetical to creativity. However, some studios, including Netflix, express enthusiasm for AI's potential to enhance storytelling. Netflix CEO Ted Sarandos argued that audiences are unconcerned about AI's use in filmmaking and that it can improve content quality, drawing a parallel to the evolution of animation from hand-drawn to CGI.

This optimistic view isn't universally shared. Marvel recently denied using AI in creating teaser posters for The Fantastic Four: First Steps, despite a noticeable anomaly in one image.

The Electric State, directed by Anthony and Joe Russo, and adapted from Simon Stalenhag's novel, boasts a star-studded cast including Millie Bobby Brown, Chris Pratt, and many others. IGN's review gave the film a 4/10, criticizing it as a costly disappointment.

The Russo brothers are also slated to direct the next two Avengers films: Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).