Assassin's Creed Shadows: Train Like an Assassin with Ubisoft's Official Fitness Program
Ubisoft's innovative marketing for Assassin's Creed Shadows involves a surprising partnership with fitness influencer, The Bioneer. This collaboration has produced an official workout program, allowing fans to get fit while celebrating the franchise's history.
The five-week (45-day) program incorporates themed workouts inspired by various Assassin's Creed installments:
Week one: Altair-inspired Assassin training, mirroring the original game's style. Week two: Black Flag-themed pirate exercises. Week three: Odyssey-inspired workouts channeling ancient Spartan warriors. Week four: A Viking-themed regimen reflecting the Valhalla experience. Week five: Samurai and ninja-focused training, directly connecting to the new Shadows game.
This unique approach provides fans a way to physically prepare for the game's release while revisiting cherished moments from the series through fitness.