Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! Explore viral lip oils, seriously effective skincare, and the best of beauty, all within an amazing app experience. From cult favorites to exciting new discoveries, we've got you covered.

Glow wild! This is your hub to shop, share, and explore your holy grail e.l.f. products. Discover new favorites with features like Virtual Try-On, Concealer and Foundation Shade Matching, and Shoppable Stories.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipt to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more!).
• Enjoy early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive members-only content, like our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more exclusive perks, including free shipping for Icon members.

Get Extra Without Paying Extra

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest drops and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On

Virtually try on your favorite products and find your perfect shade matches.

Swipe to Like

Swipe right on makeup you love! Discover and explore your favorite clean beauty products using our “Swipe to Like” feature and build your wishlist.

Get Instant In-Store Help

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.

Stay in the Know

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

Track Your e.l.f. Order

Review your order history and track your delivery. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.

Share the e.l.f. Love

Easily share makeup and skincare product looks directly from the product page or virtual try-on page.

elf UP! Stay updated on Roblox's dynamic tycoon adventure – where you can unleash your creativity and become a force for good.

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!